Ranked # 1 for Customer Experience at “IDC Real Results Awards” for implementing solution comprising iGTB’s Corporate Banking Exchange (CBX) at National Bank of Kuwait.
IDC Financial Insights, October 2015
iGTB’s digital product line is unique in incorporating a wealth of in-depth business and corporate banking product knowledge, encapsulated into 275 distinct CBX apps, each of which delivers a specific banking function.
The apps are grouped into bundles, aimed at specific uses. The beauty of the iGTB digital solution architecture, however, lies in its ability to mix different apps together. Users can even create their own screens, pulling these apps together with a few simple clicks. These business apps comprise the Corporate Banking Exchange, the layer that holds the constantly evolving functionality delivered out-of-the-box - plus your own apps.
Customers Are Unique: Treat Them So
Because corporations demand access to the bank consistently and up to date through any channel, banks need a solution that allows delivering of all the products and back office capabilities without the need for explicit adaption to each new channel. This is provided by the Corporate Banking Exchange (CBX).
CBX enables banks to deliver role-based workstations to their corporate and retail customers in the form of simple apps and work spaces. Apps are customizable, self-contained business services that are context aware and enforce entitlements. Information, Analytics, Decisions and Transactions (IADT) are all rolled out in one simple window called apps.What's more, the solution does not require banks to invest heavily in portal technologies as the apps can exist in simple application server containers!
Almost all banks talk about channel convergence today. It is an inescapable route banks have to take to meet the customer demand for 'one Bank, one product and one experience'. The last decade was all about SOA and the need for applications to be redesigned as a bundle of consumable services. Now the time is to move up the ladder of business architecture and focus more on ‘apps’. Here is where iGTB's CBX technology makes this transition manageable, sustainable and profitable. CBX technologies help Banks develop and offer their services much like the apps that one can find in App Stores of mobile and tablet players. Imagine yourself for a moment as a retail customer going online to the bank's portal and finding a few new services, such as personal money manager, tax advice, a new utility payment, lined up in the App Store that you can buy. Imagine the power unleashed should Banks be able to roll out niche apps to targeted customer segments for a premium!
The possibilities are indeed limitless. CBX technology is well and truly at the forefront of this revolution.
The Market has Warmed Up
The CTO of a large Bank gave a ringing endorsement of the CBX way when he said, "You are where we want to be few years from now, if we are lucky and invest lots of money!" This very much sums it up. The experience is great, usability redefines 'intuitiveness', productivity goes up multiple notches, and above all, the Banks feel that the investment in Transaction Banking business is secured because of the ease with which smaller and smaller business services can be rolled out without any impact to existing applications.
RUN THE BANK. CHANGE THE BANK. DESIGN THE BANK.
iGTB is your platform to power your way to principal banker position.Designed for complexity reduction between banks and corporate customer operations, our technology assures enhanced operational productivity, while you deliver addictive customer experience.With 7 of the top 10 global transaction banks running on our solutions we are the authority progressive banks rely on to realize their GTB ambitions.
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