Don’t miss iGTB at the Sibos open theater.
Herber De Ruijter. Head of Digital, and Phil Cantor, CMO, iGTB present on the future ready Contextual Banking.
Session Title: Contextual Banking knows what’s Best-Next: A Digital Omnichannel Platform that supports best-next-action and best-next-offer for upselling.
Date:Tuesday 17 Oct | Time: 5.00 pm to 5.30 pm
In the future of digital transaction banking, the interaction itself – triggered through an API or a ‘Situational User Interface’ – will be just the starting point. The bank’s role will not focus on execution but instead on contextualisation.
By understanding the intent and context of every interaction, banks can make payments ‘business aware’ to determine best next action or offer. Channel interactions will no longer focus on the execution of the transaction, but instead
on understanding the reasoning behind it in order to determine an in-the-moment Best Next Offer or Best Next Action. Discover new profit moments through a sneak peek of iGTB’s contextual and API-led banking products by attending
our Sibos open theatre session hosted by Herber De Ruijter, Head of Digital, and Phil Cantor, CMO, iGTB.
Register to attend
About the author(s)
Herber De Ruijter
Head of Digital Strategy, iGTB
Herber brings more than two decades experience in product strategy, business development and product development to the role. Prior to joining Backbase, Herber previously worked for experience management vendor SDL Tridion,
where he was Head of Operations of North America. Herber joins iGTB from solutions provider Backbase, where he was responsible for product development as well as leading the company’s American business and operations.
Phil trained as a computer scientist and mathematician and wrote operating systems until 1984 when he co-founded a business selling accounting systems to SMEs. 15 years in TSB (where he worked on the merger with Lloyds) and Barclays
(where he launched corporate banking products) followed, covering first technology and then pure business roles launching business banking products and a private bank’s first web site.
Another 15 years followed running banking software products in best poacher-turned-gamekeeper tradition, especially in cash and liquidity in Raft, Misys and Smartstream.
Phil is a maths and computer science graduate from York University. He is a Fellow of the BCS.