24th May & 14 June

How banks are delivering on the #1 Trend:
Easier & faster customer experience

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Making the leap from providing capabilities to fulfilling customer journeys

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Alenka Grealish

Alenka has over 20 years of consulting and research experience in the banking industry with deep expertise in payments, transaction banking, and commercial banking. Her research focus is on innovation in treasury management services, trade finance, working capital finance, and the implications for customer journeys across segments, including small business.

Business customers expectations are rising with the bar being pushed up by digital giants and fintechs. Banks can meet and exceed these expectations if they adopt a design thinking approach, one whose goal is to improve or re-envision customer journeys by moving beyond the “what” to the “why.” By focusing on customer workflows, banks can expand their offering, for example, upstream and downstream of a payment. By understanding the “why,” they have valuable contextual information that enables them to offer tailored products and services.

Alenka Grealish, Senior Analyst at Celent, teams up again with iGTB, the world’s first complete Global Transaction Banking platform, to discuss the paradigm shifts occurring inside banks.

How banks are delivering on the #1 trend: Easier & faster customer experience

Join Live at 2pm EST, 11am PST, 8pm CET
on 24th May 2018


  • How to reimagine customer engagement overall
  • How advanced artificial intelligence could change the (inter)face of banking
  • How banks can play a vital role in the financial supply chain workflow
  • What steps to change in payments services are possible

What You Will Learn:

As competition heightens, not only from other banks but also from digital giants and fintechs, banks that outperform in customer engagement and journeys will win increasing market share and share of wallet.

Barry Rhodes

Barry has been in the business of building payment systems around the globe for 35 years. His first role straight out of university was designing, developing and implementing ATM/POS networks and he has been in the payments industry ever since. As Head of Payments at iGTB, Barry is responsible for leading the growth and expansion of our payment business around the globe.

Herber brings more than two decades experience in product strategy, business development and product development to the role. Prior to joining Backbase, Herber previously worked for experience management vendor SDL Tridion, where he was Head of Operations of North America. Herber joins iGTB from solutions provider Backbase, where he was responsible for product development as well as leading the company’s American business and operations.

Herber De Ruijter


This white paper covers contextual cash management, integration into the supply chain, how to put contextual cash management into practice, why it matters to the market and why you should invest. In addition, you'll also gain an insight in to how easy it is to implement and how this is addressed by IGTB.


"It's time for banks to get their mojo back"



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iGTB's Contextual Banking Experience Platform (CBX) is a white label digital banking platform and product processors to manage corporate’s cash, liquidity and trade leveraging Machine Learning and predictive analytics, delivered through APIs and an omnichannel User Experience.